Not great at sports
Pretty good at design

Justworks

2014 · Brand Positioning · Identity Design · Visual Design

When you’re running your own business, stuff like payroll, benefits, and compliance can just get in the way. That’s where Justworks comes in. Varsity collaborated with Justworks’ internal design team to give the brand an upgrade and touch-up product visuals.

Website

Bond Street

2014 · Brand Positioning · Identity Design · Digital Product Design · User Interface Design · User Experience Design · Interaction Design · Visual Design · Front-end Development

Whether small businesses want to open a new location, grow their team, or finally purchase that piece of equipment they’ve been drooling over, Bond Street makes applying for loans fast and easy. Varsity had the pleasure of collaborating with co-founders from day 0, building the brand and product together, from logo to log-in.

Website

Contactly

2014 · Identity Design · Digital Product Design · Digital Product Development · User Interface Design · User Experience Design · Interaction Design · Visual Design · Front-end Development · Back-end Development

Keeping track of leads is hard. Contactly makes it easy and lightweight. Varsity worked with Contactly’s co-founders to produce a slick and focused Ember.js MVP and Chrome Extension that can be best described as “bookmarking for leads.” How neat is that? Pretty neat.

Website

WorkOf

2014 · Identity Design · Digital Product Design · Digital Product Development · User Interface Design · User Experience Design · Interaction Design · Visual Design · Front-end Development · Back-end Development

WorkOf is an independent, local maker platform that aims to bring authentic and honest furniture pieces together through a singular shopping experience. Varsity worked with WorkOf to build their brand and product platform, allowing makers share their work and consumers to buy them.

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Spring

2014 · Naming · Brand Positioning · Identity Design · Digital Product Design · User Interface Design · User Experience Design · Interaction Design · High fidelity Prototyping · Visual Design

Alan and David Tisch approached Varsity with the goal of creating the best mobile shopping experience ever— to put the mall in your hand— to create the ultimate impulse buying experience. Varsity collaborated closely with Spring's team developing the name, brand, positioning, product design, and visual design over an 8 month relationship. Together, we pushed to define the future of mobile commerce with a focused product feed, no shopping cart, and a swipe to checkout.

Website

Urban Compass

2013 · Brand Positioning · Identity Design · Digital Product Design · User Interface Design · User Experience Design · Interaction Design · Visual Design

After selling his first two startups to Google and Twitter, Ori Allon decided to go for three. Varsity worked with Urban Compass over a 6 month relationship to develop the brand, marketing, and digital product. Varsity also helped hire and recruit talent to grow UC’s internal product design team.

Website

Oscar

2013 · Identity Design · Visual Design

Health insurance can be such a headache. That's why there's Oscar: the next generation of health insurance. Under a tight crunch, Varsity designed the visual identity and established the foundational visual product designs.

Website

Outdoor Voices

2014 · Identity Design · Visual Design

Outdoor Voices is an ambitious active-wear line, blurring the line between high-fashion aesthetics and hyper-functional design. Varsity worked with OV to produce several new identity concepts and re-imagined their online customer shopping experience.

Website

About Varsity

Varsity is a design and development studio led by Eli Rousso.
We work exclusively with New York City startups.

We could go on about how we love to collaborate with our clients, or how our approach and process are influenced by our experiences working at some of the best agencies or best startups in the world— but at the end of the day really we like to think of Varsity as just a few guys jaming out in a little studio with a few desks, a palm tree standing in the corner, trying our damn best to make great work happen.

Strategy

  • Brand Research & Strategy
  • Positioning & Naming
  • Advice & Consulting

Design

  • Digital Product & Service Design
  • High Fidelity Prototyping
  • User Experience
  • Visual Design

Technology

  • Front-end Development
  • Back-end Development
  • iOS & Mobile Web
  • Systems Design

Varsity is currently available for select projects.

Contact Us

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e@varsity.is

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